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Vision, Mission, and Goals – The Leader’s View


An organization’s leaders provide essential direction by spearheading the formulation of a vision, mission, and goals for the organization. These guiding principles delineate the path to be taken and define for all stakeholders what the organization stands for, believes in and exists to achieve. Well crafted vision, mission, and goal statements inspire commitment, innovation, and courage.

Participants in the Vision, Mission, and Goals – the Leader’s View Workshop learn:
  • The definition of vision, mission, and goals and how they differ
  • The purpose and concepts of a vision
  • How to build a vision
  • The three key questions a mission statement must answer
  • The necessary components of a workable goal
At the end of this Workshop, you will be able to:
  • Lead the visioning process
  • Communicate the vision
  • Create mission statements that support the vision
  • Develop workable goals
  • Articulate the connection among vision, mission, and goals in your organization

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